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Unwash Launches at Ulta, in Stylish Bottles

The line’s signature product is a cleansing conditioner.

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By: Marie Redding

Senior Editor, Rodman Media

Unwash, a professional hair care brand, has launched at Ulta stores nationwide and on the retailer’s website.

Unwash is packaged in stylish white bottles that are curvy. The lower half of the bottles are adorned with an illustration of long, flowing hair that resembles a tattoo. Some of the bottles have white push-down caps that are partly colored on top in red or green.

Catherine O’Daniel, director of store sales and strategic planning, Unwash, said, “It has already been an exciting year for Unwash and we are very proud to share the news of our new retail partnership with Ulta Beauty. Unwash products have quickly become a favorite among women and men seeking healthier hair with an alternative to the traditional daily wash and repeat.”

About the Products

Unwash includes Bio-Cleansing Conditioner, Anti-Residue Cleanse, Hydrating Masque, and Dry Cleanser, plus Clean Try Me Kits that contain travel size products. The brand says it has “set out to disrupt conventional wisdom and the harsh cycle of shampoo, condition, repeat – offering a new clean.”

The products are free of harsh detergents. The Bio-Cleansing Conditioner is formulated to gently removes dirt and surface build up while locking in moisture, protecting color and upholding hair’s natural integrity.

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